Clinchd is the only AI DM setter built exclusively for coaches selling $500 to $25K offers. It qualifies on budget, handles real coaching objections, and books discovery calls inside the conversation. While you sleep, train clients, or run your day.
You posted a Reel at 8 PM. By 11 PM it has 180K views. Your DMs are full of people asking about your program, your prices, your availability. You are asleep. Or coaching. Or eating dinner. Or with your family.
By 9 AM the next morning when you finally sit down to reply, half of those leads have moved on. The vulnerability that drove them to DM you is gone. The competitor who replied at midnight has already booked a call. The lead who asked "how much?" got no answer and decided you must be too expensive.
Hiring a human setter solves part of the problem and creates new ones. They cost $2,000 to $4,000 per month. They still only work daytime hours. They need training and management. They quit. They take vacation. Their reply quality varies. And on the day your content goes viral, they get overwhelmed and miss the leads that mattered most.
An AI DM setter built for coaches solves the same problem without the cost, the hours, or the management. That is the entire point of Clinchd.
Every objection script, qualification flow, and tone preset is tuned for the way coaches actually sell on Instagram. No agency features, no e-commerce flows, no general-purpose dilution.
The AI knows the difference between a $97 course buyer and a $15K mastermind prospect. It qualifies on revenue level, business stage, and investment readiness instead of asking everyone the same generic questions.
When the lead is ready, the AI drops your booking link inside the conversation. It reads the buying signals and chooses the moment, instead of pushing the link in message two like every chatbot does.
Three of the conversations that decide whether a coaching lead converts. Generic chatbots fumble all of them.
Lead says
"How much is it?"
Generic chatbot
It's $5,000.
Clinchd AI
Great question. Before I share investment details, can I ask what stage your business is at and what kind of result you are looking for in the next 6 months? I want to make sure I share the right option.
Lead says
"I need to think about it."
Generic chatbot
OK, let me know.
Clinchd AI
Totally get it. When you say 'think about it,' is it more about the timing, the fit, or the investment? I have helped coaches at every stage of that decision and I am happy to share what tipped them either way.
Lead says
"I need to talk to my partner."
Generic chatbot
Sure, get back to me.
Clinchd AI
Of course. Most of my clients had the same conversation with their partner. Would it help if I gave you a quick summary of what we cover and the typical results? That way you can share it with them tonight instead of trying to explain it from memory.
Each niche has its own playbook inside Clinchd. Same engine, different objection scripts, qualification flows, and tone presets.
Why Clinchd exists
We studied 200+ coach DM scripts before writing a line of code. The pattern was the same every time: high-ticket coaches were losing their best leads to slow reply times, generic chatbot responses, and human setters who couldn't be in the inbox at 11 PM when a Reel went viral.
Clinchd is the answer to that pattern. Coaching-specific qualification, empathy-first language, and 24/7 coverage at a price that makes sense for solo coaches.
We're in early access. Your results would be among the first we publish.
Flat pricing. Unlimited conversations on the upper tier. No surprise charges when your content goes viral.
Base
$97/mo
500 DM conversations/month
Unlimited
$197/mo
Unlimited DM conversations
No. ManyChat is a chat-flow builder. You drag and drop blocks like 'if user types X, send Y.' That works for simple e-commerce flows but not for the messy reality of a coaching DM, where leads jump topics and ask emotionally loaded questions. Clinchd uses a true language model that reads context, weighs your qualification criteria, and writes a response that fits the moment. The two products are not in the same category.
Clinchd is designed to handle emotionally charged conversations with care. The AI leads with acknowledgment before qualifying. It does not diagnose, give therapy-style advice, or overstep boundaries. For sensitive coaching niches like relationship, mental health, or recovery, you can configure the AI to flag certain conversation types for immediate human review instead of auto-responding.
During setup you describe your offer, ideal client, and qualification criteria. For a $5K mastermind, the AI asks about revenue level, business model, team size, investment readiness, and what they have already tried. For a $97 course, the qualification is lighter and the AI moves toward purchase faster. You set the depth, the AI matches it.
Yes. The objection-handling library is built around empathy-first language: acknowledge, reframe, ask a better question. When a lead says 'I cannot afford it,' the AI does not push back with a stock counter. It acknowledges, asks about timing or what would need to be true to make it work, and only reframes if the conversation invites it.
Fitness coaches, business coaches, life coaches, relationship coaches, health coaches, mindset coaches, dating coaches, nutrition coaches, career coaches, online course creators, wellness coaches, and financial coaches. Anyone selling a $500+ coaching offer through Instagram DMs.
Yes. The number of followers matters less than the volume of qualified DM conversations. Coaches with 2K to 4K engaged followers often see better results than coaches with 50K passive followers. If you are getting more than 10 DMs a week from people interested in your offer, Clinchd will pay for itself.
Yes, instantly. Every conversation can be flipped to manual mode with one click. The AI hands off the full conversation history and your context bundle so you can pick up exactly where it left off, no awkward 'as I was saying' moments.
A human setter costs $2,000 to $4,000 per month for part-time work, $4,000 to $8,000 for full-time, and only works during business hours. The AI works 24/7 for $97 to $197 per month. The math gets clear fast. Most coaches who switch keep their setter for the first 30 days, run both side by side, and then make the call based on booked-call numbers.
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